Lawrence Sullivan, President of LSA, started his foodservice career in 1976 as a dealer salesperson. Larry left distribution sales after 5 years and joined an established Manufacturers Representative group for an additional year and a half. After learning the ropes of both sides of the fence and blissfully enjoying the rep side of the industry, it was clear where he wanted to be. Starting his own rep group in 1982, Larry has been working in and around Chicago and Southeastern Wisconsin for over 30 years. Learning the foodservice industry from the ground up was instrumental in laying the foundation for a
Larry grew up on Chicago's South side and attended Prairie State Junior College, Northern Illinois University and the University of Wisconsin. Graduating with a Bachelor’s in Business Administration, Larry worked for Jewel Food Stores in their Melrose Park corporate office before starting his foodservice career. Married with a high school aged child, Larry lives in the Hyde Park neighborhood of Chicago.